by Raymond Lowe | Jan 18, 2018 | SEO, Technical, Web design
I just shaved 2 seconds off my best time. Will Google reward me for it? Probably not, because although I just made my web page load two seconds faster, it still breaks a lot of the guidelines that Google publishes for websites. The issue of web page speed and Google...
by Raymond Lowe | Jan 15, 2018 | LinkedIn, Social Media Marketing
LinkedIn is a vital way of reaching out to customers and business partners. Every online system has particular ways of using it that are good and those that are bad. It isn’t always obvious at first what is the correct thing to do. Finding connections, making...
by Winnie Tsoi | Jan 15, 2018 | Decisions, Hong Kong, Internet Marketing, Women entrepreneurship
It’s a great pleasure to have this interview with Callum, a founder of half dozen businesses and author of Progressive Partnership – the future of business. The interview reminds me why I am here and what I passionate about – digital marketing....
by Raymond Lowe | Dec 5, 2017 | Decisions, Hong Kong, Internet Marketing, Social Media Marketing
My answer will surprise you. “Does my company need a website?” It might sound like a rhetorical question, but it comes up a lot when in conversation with business owners who have well-established companies. The same query also comes from businesspeople who...
by Raymond Lowe | Nov 30, 2017 | 2018, Cats, Content marketing, Influencer marketing, Internet Marketing, Search marketing, Social Media Marketing, Video marketing
Which digital marketing trends will be most important to you and your business in 2018? As everyone is aware, the online marketing environment is constantly changing. What worked well one year, or even for several years, may not work in upcoming years. Tried-and-true...
by Floyd Largent | Nov 21, 2017 | Advertising
You may think you need a lot of money to advertise your company, especially using online services, but not so! While we would all like to have the advertising budget of a big multinational, how often does that happen? Besides, sometimes a little imagination will serve...
by Victoria Haneveer | Nov 17, 2017 | .hk, 2017, Advertising, Local SEO
When planning your SEO improvement techniques and online advertising, you should certainly think about local business marketing. Ensure your online presence drips with locality and potential customers know you are nearby. End your website with .HK rather than .com,...
by Raymond Lowe | Nov 17, 2017 | Advertising, General, Hong Kong
Not every company has the budget to invest a fortune on advertising and marketing. Startups, those with cashflow issues or just business who want to take a cautious approach may benefit from a low-budget approach. While it may be hard to believe it in our relentlessly...
by Raymond Lowe | Nov 16, 2017 | General
Is the silence deafening? Does your inbox only have emails from PPCW, the bank and spammers? Don’t get any emails to the official email address on your website which are actually business leads or at least inquiries? Here is a thought; have you checked the...
by Raymond Lowe | Nov 15, 2017 | 2017, 2018, Hong Kong, Mobile
For some time Google has provided tools for you to check if your website is mobile friendly. You can search for [mobile friendly test] and it will take you to the dedicated testing tool at https://search.google.com/test/mobile-friendly But now they are emphasizing...
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