by Raymond Lowe | Jan 18, 2018 | SEO, Technical, Web design
I just shaved 2 seconds off my best time. Will Google reward me for it? Probably not, because although I just made my web page load two seconds faster, it still breaks a lot of the guidelines that Google publishes for websites. The issue of web page speed and Google...
by Raymond Lowe | Jan 15, 2018 | LinkedIn, Social Media Marketing
LinkedIn is a vital way of reaching out to customers and business partners. Every online system has particular ways of using it that are good and those that are bad. It isn’t always obvious at first what is the correct thing to do. Finding connections, making...
by Raymond Lowe | Dec 5, 2017 | Decisions, Hong Kong, Internet Marketing, Social Media Marketing
My answer will surprise you. “Does my company need a website?” It might sound like a rhetorical question, but it comes up a lot when in conversation with business owners who have well-established companies. The same query also comes from businesspeople who...
by Raymond Lowe | Nov 30, 2017 | 2018, Cats, Content marketing, Influencer marketing, Internet Marketing, Search marketing, Social Media Marketing, Video marketing
Which digital marketing trends will be most important to you and your business in 2018? As everyone is aware, the online marketing environment is constantly changing. What worked well one year, or even for several years, may not work in upcoming years. Tried-and-true...
by Raymond Lowe | Nov 17, 2017 | Advertising, General, Hong Kong
Not every company has the budget to invest a fortune on advertising and marketing. Startups, those with cashflow issues or just business who want to take a cautious approach may benefit from a low-budget approach. While it may be hard to believe it in our relentlessly...